Podcast: Download
You DO NOT want to miss this podcast. My friend and mentor, Cliff Ravenscraft (the Podcast Answer Man), took the time out of his busy schedule to come on the show and let me interview him about his full-time career in podcasting. If you have any doubt as to whether or not you can make money doing what you love, Cliff is proof that it is possible.
Cliff was an insurance agent for his family owned insurance business – and making good money. The only problem was, he hated it. What he really loved and wanted to do for a living was podcasting. After deciding to leave the insurance business to pursue his dream, he spent a year wondering if he was going to be able to make ends meet and provide for his family. By the grace of God and a lot of sweat, he is making more money now than he’s ever had before.
Passion and business
Now, if you’ve followed the blog for a while, you’d know that I am always skeptical when people “follow their passion” when it comes to business. Most of the time you find people ignoring business fundamentals and failing miserably. However, passion is definitely a required recipe for a phenomenal business.
Podcasting as a Marketing Tool
Cliff leaves no doubt that podcasting is a great sales and marketing tool. In fact, as he mentions in the podcast – he rarely has to do any actual selling to potential clients anymore. Prospects can easily hear his expertise through his audio and decide whether or not his consulting would be a worthwhile investment.
Bottom line
You have skills, talents, and knowledge that a lot of people don’t have. Don’t take the information you have for granted; there are a lot of people who are willing to pay you in order to save hours of research and heart ache. Your next career is out there, you only have to share your knowledge with others.
