Podcast: Download
This is a follow on to the last podcast that focused primarily on building your brand with WordPress. Now that you’ve got your brand going, it’s time to start doing one of the most important part of having a blog – building authority. Although crucial, many blogs ignore this facet of promotion and public relations. But if you want to build gravity, you need to be an expert and be seen as the go to guy (or gal) with the answers. There are several ways that you can do this.
Blogging
Writing is the easiest way to deliver consistent content to your audience. The more content that you produce that’s valuable, the more you’ll be perceived as an expert in your community. Of course, it’s easier said than done. writing consistently can be extremely time-consuming and coming up with topics can be tough.
Audio/Video Podcasting
Letting people hear your voice or see you is a fantastic way to build authority and expertise. One reason for this is that listeners and viewers can generally tell if you are lying or if you really know your stuff. Not only that, it creates as greater bond with your audience because they tend to get to know your quirks and unique gifts. I highly recommend giving it a try.
Articles
I haven’t done this yet, but many people have told me that re-purposing some of your blog posts for niche publications is a gold mine. For example, if you blog about red tailed hawks – take one or more of your posts and submit them to Red Tailed Hawk Weekly.
Newsletter
Having an exclusive newsletter significantly helps to build relationships and perceived expertise, fast! Not only that, it build a sense of belonging and community – especially when you dialogue with your audience. A newsletter is a must-have for any blog or business online.
Have any tips for building authority? Let everyone know in the comments!
